Grandma Nomad
Social media · Video editingA personal brand launched from zero across YouTube, TikTok, Instagram and Facebook.
125K+
views in 6 months
4
platforms, built from zero
Marketing for aesthetics clinics, skin coaches and salons
Booked out in real life, invisible online.
I help aesthetics clinics, skin coaches and salons get found on Google, Instagram and AI search, with content and systems that finally match the quality of their treatments.
Licensed Allround aesthetician with 10+ years in the treatment room · Certified Dermalogica Expert
The hidden cost of being quiet online
Your calendar looks full, yet clients are slipping away in places you can't see.
You're busy doing great work, which is exactly why these little leaks go unnoticed for so long.
DMs that wait too long
A new client messages you while you're halfway through a facial, and by the time you reply she has already booked somewhere else.
No-shows nobody followed up on
Without a reminder or a kind follow-up, an empty chair quietly turns into lost income and a client you might never hear from again.
Clients who never rebook
She loved her treatment and walked out glowing, then simply forgot to come back because nothing reminded her how good it felt.
AI search picks the louder clinic
When people ask ChatGPT or Google for the best clinic nearby, they get sent to whoever shows up clearly online, even when your results are better.
The good news
Most of these leaks are easy to fix once you can see them, and the Leak Check shows you exactly where they are.
Free self-check
The Leak Check
DM reply speed
Appointment reminders
No-show follow-up
Rebooking prompts
Reviews and social proof
Content consistency
AI search visibility
The Yeoja Initiative
Free download
The Leak Check
A 7-question self-check that shows you exactly where your clinic is losing clients after the booking button, from DM reply speed and reminders to rebooking and AI search visibility.
Where new enquiries slip away between the first DM and the actual booking
Which small follow-ups would bring more of your clients back for their next treatment
How visible your clinic is when people ask AI search tools for a recommendation
About Thirza
A marketing strategist for aesthetics clinics who has worked behind the treatment chair
I started as an intern in a skin clinic and grew into the clinic manager role over more than ten years, working with brands like Dermalogica, Medik8, Jan Marini and NEO Derma along the way. In 2023 I moved into digital strategy, and today I help skin professionals show up online with the same care they bring to every treatment.
You never have to explain your treatments to me, or why a proper consultation matters so much, because I've lived it myself. I work remotely with clinics in the Netherlands, Belgium and worldwide, in English and Dutch, so wherever you are, we can get your online presence where it deserves to be.
"I've stood where you stand, so your content is made by someone who truly understands the treatment room."
Licensed aesthetician
Certified Dermalogica Expert
10+ years in clinic
English and Dutch
Book a free Visibility Check call with me
Services
Marketing services for aesthetics clinics: be seen, trusted and booked online
Content strategy for skin clinics
We map out what to post, why it matters and how it leads to bookings, so you can stop guessing and start showing up with a clear plan.
Social media management for aesthetics clinics
I take the day-to-day posting, captions and planning off your plate, so your feed stays alive while you stay focused on your clients.
Video ads and paid growth for clinics
Together with my partner agency TSM Collective, we create video ads and run paid campaigns that bring new clients in once your foundations are ready.
Selected work
Brands I've helped show up with confidence
PowerOak
Google Ads · Landing pagesConversion tracking, Google Ads copy and landing pages, connected into one clear funnel.
928K
impressions
19.5K
clicks
305
conversions
Bline Skincare
Content strategy built around the questions skincare clients ask before they trust you with their skin.
From random posting to a trust-first strategy
TerraShield
AI video ad concepts and scripts for Belgian homeowners, with clear product rules for every ad.
A repeatable AI video ad workflow
Not sure where your biggest gap is? Start with the free Leak Check.
Get the free Leak CheckWays to work together
Aesthetic clinic marketing packages and pricing
Every collaboration starts with a free Visibility Check call, so we can look at where you are and what would help most before you commit to anything.
Most clients start here
Book a free Visibility Check call
1
The Visibility Audit
€497 from, one-time
Best for clinics that want a clear, honest look at what's working online and what to fix first.
A review of your social channels, website and Google profile
A check of your client journey, from first DM to rebooking
An AI search visibility check
A prioritised action plan and a walkthrough call
2
The Visibility Build
€1,250 from, per month, 3-month minimum
Best for clinics ready to put a proper content system in place and show up consistently.
Content strategy and a monthly content plan
Posts and captions written in your own voice
Simple systems for replies, reminders and rebooking
A monthly check-in to review progress together
3
The Visibility Partner
€2,500 from, per month, 6-month minimum
Best for clinics that want a long-term partner taking care of content and growth together.
Everything in the Visibility Build
Full social media management, done for you
Video content and ads
AI automations for your clinic
Ongoing strategy and growth reviews
How it unfolds
Six months, three steps, one steady build
-
1Months 1 and 2
Storytelling and trust
We shape your story, your voice and your content plan, so people start to understand what makes your clinic special.
-
2Months 3 and 4
Leads
With trust in place, we turn attention into enquiries, with clear invitations to book and smoother follow-ups behind the scenes.
-
3Months 5 and 6
Growth
Now we build on what works, grow your reach and, when you're ready, add paid campaigns to bring in more of the right clients.
FAQ
The things clinic owners usually ask me first
01 Who do you work with?
I work with established aesthetics clinics, skin coaches, skin therapists and salon owners who already have full calendars and happy clients, and who want their online presence to finally reflect that.
02 Do you work outside of the Netherlands?
Yes, I work location independently, so wherever your clinic is based we can work together through calls, voice notes and shared documents, in English or Dutch.
03 Why does your aesthetician background matter?
Because I spent more than ten years in the treatment room myself, you never have to explain what a treatment does or why the consultation matters, so we skip the basics and go straight to content that sounds like you.
04 How long until I see results?
Most clinics feel the difference in their content and confidence within the first two months, and leads and steady growth usually build from month three onwards, as you can see in the timeline above.
05 Will my content sound like AI?
To truly capture your brand voice, we work with your own voice recordings and personal branding, so everything we create sounds like you and the way you talk to your clients.
06 Do you also run ads?
Yes, together with my partner agency TSM Collective I can create video ads and run paid campaigns for you, ideally once your organic content gives those ads something strong to build on.
07 How do we get started?
The easiest first step is the free Leak Check, and if you would like to talk it through, book a free 30-minute Visibility Check call. Most clients then start with the Visibility Audit.
Your next step
Let's make your online presence match your reputation.
Start with the free Leak Check, or book a relaxed call where we look at your clinic together and talk about what to fix first.